The Internet has been part of everyone's lives. When people connect to the World Wide Web, several opportunities come in. It's pretty amazing how the Internet pervades our techie minds. Even the small time businesses are capable of advertising and marketing their business online with e-commerce sites.
But, like any other cases, we come across unsolved issues and problems.

This article presents the most frequent E-commerce SEO issues and effective solutions to those issues that may experience from following focuses:-

Ø Technical Issue

      E-commerce websites encounter a lot of technical problems like server glitches, onsite and offsite issues, and conflicts with browsers, etc. For example, your keyword ranks well on Yahoo while on Google and Bing, it's not. There are recent technological advances like the introduction of canonical tag to help solve this problem, but it's still unsettled because a website needs to compete with other sites for the more refined sites ruled the two search engines. The key to reliable success in search results for small business sites is technical implementation.

Ø Originality of Content

E-commerce websites are prone to duplicate content penalties or do not offer good content value for search engines. So make sure write lots of high quality and original articles.

Ø Financing SEO

Most instances, the owners of e-commerce website do not succeed in budgeting the startup costs for SEO. They choose to spend the money on the entire website design excluding E-commerce SEO.

Ø The Dominance of Big Companies

The big brands usually dominated the scene and defeated the startup of small businesses. Big players with deep pockets usually conquered the top 10 search results.

Ø Links, Links and Many More Links

E-commerce sites', over other websites like financial services or dental care, the biggest edge is the deep link ratio. A website will rank good with the most number of backlinks connecting to the home page with the use of keywords as the anchor text. Websites with strong links pointed to pages deep within categories can perform well across more keyword. It's factual if the content and internal linking are unique and structured in such a manner to support the categories and sub-categories.

Some sites with 70 to 80 per cent total inbound link connecting to the home page had lost the strength of the links because of the unclear hierarchy and uncontrolled duplicate content. Backlinks come and go. Shut down blogs, news links and other short-term links still bear value. When new directories and links are discovered, these links significantly swap each other.

Nevertheless, when an e-commerce website goes through redesigning stage, the URLs changes will make it more challenging to reassign the strength for the particular subject, because there's no consistency from the URL. The best solution for this is to have clear hierarchies and remain consistent with the categories because this will allow deep links to time after time support both branded and non-branded searches.

For e-commerce SEO, there are many keywords to choose from. Websites usually meet a fairly complex set of formats; so many pages are created between the homepage and the order confirmation page.

These pages all need keywords and phrases if they rank high in the search engines. So, how do you select the best keywords for each page? Here are simple strategies to follow:

Effective Keyword Strategy for E-commerce Sites

·        Home >>> Wide Keyword

When you start, use the keywords and phrases that describe your entire site. For example, if you sell clothes for the whole family, you can choose terms such as "women's clothing," "men's clothing" or "children's clothing." It would be expressive, but it could easily and easily be copied onto a copy of the cover.
Same goes for the keyword strategy: broad keywords at the beginning and more specific as the subject becomes more specific.

·        Category pages >>> Specific keywords

When switching to category pages, we recommend choosing keywords that match what you are trying to describe in your copy. If your visitor clicks on a woman's shoe category, he will want to read and see pictures of a woman's shoes. You can use expressions such as "ballet cloth" or "black heel."At the top of the page, I usually create an element; then I add one or two descriptive sentences under each image. Sometimes I will add a copy section at the bottom of the page. It helps guide visitors through the sales process.

·        Product Descriptions >>> Beam Keywords

Product description pages must include long keywords specific to the type of laser. If your visitor has clicked on the "Bermuda Shorts" link of the category page, you want to apprehend as much as possible, so that your buyer can decide to buy.

For example, a key term like "Liz Claiborne pastel plaid shorts" would be perfect for describing the product as it is well described. Long? Yes, it's a long term. Most long-term keywords will be. But further in the sales process that the customer receives, the more precise his search will be. The chances are that someone who has decided to want a pastel pants uses a phrase like the one above, instead of something like "Bermuda shorts."

Plus: since long tail sentences are much less competitive than more general ones, you are better placed to get a high rank.

·        The linking of word

Here is where some editors are confused. When you use links in anchor text, you assign credit to the page to which it is linked. For example, if you have a page for the Short Pants category, you will want to use the keyword "Bermuda Shorts" in an anchor text link that points to the Bermuda shorts page. In this way, the Bermuda shorts page gets credit for a link. The link would be without (or very small) values on the page of a general short page.

When you notice the navigation and buying cycle of visitors, start to understand why this simple keyword configuration strategy works so well. The use of more specific terms when writing a more accurate copy makes it easier for visitors from the front door to fundraising while increasing search engine rankings.

Another way of incorporating these keywords is through online marketing and distribution. For example, if the keyword for the site is 'SEO solution,' this keyword can be distributed to vital parts of a website and marketing tools and strategies. Articles and blogs made for the site can use this keyword in its content and titles as well. Having a title like 'Finding the best SEO Solution' in an article or blog can already help the website via the use of keywords.

Quality SEO also means usage of key terms suggestion tools other than ranking tools. To gain a guaranteed SEO service.

Here are the top keyword suggestion tools for E-Commerce SEO

Ø  Free Meta Keywords Tool - made use to scrutinize the meta keywords. This tool sees the keywords inserted on the meta keyword tag of other websites and then search these keywords on Wordtracker, etc.

Ø  Google Keyword Suggestions - gives relevant and popular keywords allied to your chosen keyword phrase. Just type in the keyword, and then Google Keyword Suggestions will search from Google and find the popular terms used by websites under the same industry.

Ø  Google Suggest - while keying in words, Google automatically suggests. To see the results, make use of the arrow keys.

Ø  Popularity Tool - gives the statistics of the keywords per hour, day, week and for the next 12 months. The tool also performs after three years.

Ø  Research Tool - researches the suitable keywords to be included in your website content, to promote your business better. Just type in words and the tool will suggest a variety of keywords you can consider about using.

Ø  Suggestion Tool - shows the Wordtracker and Overture results about the most searched keyword phrases. Just key in the keyword phrases, and you'll discover how often these keywords are searched.

Ø  Search Term Research - a keyword research tool that tells the most searched key terms and permits you to search the exact keywords you need to attain.

Ø  Website Keyword Suggestions - makes an effort to know the theme and category of your website and then give the appropriate keywords together with a traffic approximation.

Since guaranteed e-commerce SEO service is essential in every online business, you can use the search tools above.

Among the different genres of websites, e-commerce portals are the most difficult to optimize and drive organic traffic to it. Reasons range from the vast number of E-Commerce sites.
However, to avoid all the issues coming during the SEO process and when driving traffic to your website, you can get the tips that are given below.

Key Strategies to drive Organic Traffic to Your Ecommerce SEO

Ø  Implementation Of A Recommendation Engine: There are a few main things to remember for an SEO that how the required features are to be coded on the site. If the site is through the javascript, then it may create problems with search engines. You may find the performance like pages per visit, time on site, conversion rate, etc. with the recommendation engine.

Ø  A Utilitarian Tag Line: One last point; design a well-planned tagline or slogan. Make sure your slogan says something unique about your site or company. Make sure that it enhances your brand and image and make extra sure that it speaks to the search engine spiders. It is not just a motto; it is an opportunity to put your website or blog on the first page of the search engine.

Ø  Social Media Presence: Attempt as much as you can to help your followers to target. You and your subscribers should be on a particular niche, not on a range of niches. Many social media sites are misused and may have a potent effect in increasing your website's organic visitors. Social media sites like Google+, Tumblr, Facebook, Instagram, and Reddit.

Ø  Backlinking: This is one of the essential foundations to lay before your blog is become known on Google's SERP. Backlinks particularly "do follow" links are so useful that they will boost your site's SEO no sooner than later. The effect of backlinks even the "no follow" links cannot be over-emphasized in the blog science. Therefore, create backlinks to your e-commerce site or encourage people to do it for you. But make sure they are quality backlinks.

Ø  Guest Posting: Now you need to get a recommendation from well-known and productive bloggers. You can do this by simply setting up as a guest! Look for famous bloggers in your niche and offer them to write an interesting article on your blog. Once your article has been written and sent, it's recommended for visitors to visit our site, which represents a huge step forward for your blog!

Ø  Correlate Entry Page To Bounce Rate: In Ecommerce for this purpose produce search traffic reports to illustrate you the search term beside the resultant entry page. Then you can evaluate the bounce rate of term and page combination in E-commerce.

Ø  Pay Per Click: Pay per click is the necessary tool in the SEO of online shops. However, it is advisable to not rely on it entirely to create visibility. PPC costs continue to rise with each search, and as soon as you stop paying for placement, your online presence disappears. Some customers do not trust sponsored links, banners, and other ads. Therefore, organic SEO is essential along with PPC for online shopping website to improve visibility.

Ø  Remember To Optimize Anchor Text: Use keywords for internal links on your website. This will help enhance your visibility in search engines. Consider doing the same for product descriptions by linking them to other similar products on your website.

Ø  Inbound Links From Other Sites: If you publish interesting content, and many site owners put your link on their sites to add value to their existing content. These links can be made voluntarily or by link exchange. Since today's exchange of communications is discouraged, the best way to connect with other people is to produce high-quality content that can be connected regularly. You can even communicate on different network forums to increase your connection and visibility.

Ø  Emails: Until a few years ago, email marketing was considered the most effective advertising tool the world has ever seen. Spam has killed its charm, but in some cases, it still works well, especially e-mail newsletters with inclusion. Email campaigns, if correctly done, it remain the best way to get highly targeted traffic.

Try out the above tips and testify how much your site will rank. You need to understand that site SEO and traffic is very hard due to competitions.